![]() ![]() ![]() Audi’s A3 and S3 (shown) sport sedans remain popular options in the small luxury car segment, but its Q3 crossover SUV found nearly three-and-a-half times the buyers last year. Certainly, Mercedes-Benz has enjoyed recent success with its affordable new A-Class sedan and hatchback thanks to 2,355 buyers in Canada throughout 2020, plus a reasonable take-rate for its updated CLA four-door coupe at 1,085 units over the same 12 months, while BMW’s new four-door 2 Series Gran Coupe (redesigned for 2022) helped that three-model line stay relevant with 1,358 deliveries last year (the 2 Series Cabriolet will be discontinued for 2022), although Audi’s A3 (plus the S3 and RS3), that was doing decently with 1,720 sales in 2020, saw its numbers fall off a cliff over the first six months of this year with just 131 down Canadian roads, but this was more than likely due to an all-new 2022 model arriving in four-ringed dealers as “pen” goes to “paper” (the A3 Cabriolet was just cancelled, but an all-new 400+hp RS 3 Sedan is expected soon). ![]() Let’s face it, small luxury sedans and hatchbacks aren’t selling as well as they used to. Subcompact crossover SUVs are the new gateway to the luxury market sector, so therefore if a premium brand doesn’t have one in its lineup, it’s missing out on an important conduit for conquesting new luxury buyers. Subcompact luxury cars, like this Mercedes-AMG A35 4Matic sedan, are quickly being overshadowed by entry-level crossover SUVs, such as the same brand’s GLA- and GLB-Class. ![]()
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